Let's save Africa! – Gone wrong

Vidéo

We're messing with you. There's no such thing as charity actors. But in our video, did you recognize stereotypes frequently used in fundraising campaigns? Hunger and poverty is ugly, and it calls for action. However, we need to create engagement built on knowledge, not stereotypes. Why?

Mehr zum Thema: Artikel «Für stumm verkauft» , Süddeutsche, 23.9.2013